COVID-19 has exemplified the true nature of a virus, and as global citizens, we have experienced the impact of this in our own lives, families and communities. A virus can only increase when there is one person who has been impacted. Thus, the flow begins and has the ability to bring the world to it a halt or turn our attention to something that captivates and dominates every conversation.
We want our messages to live on and each piece of content that is intentionally created for exponential reach is passed one to another in the hope of impacting as many people as possible. How do we use digital platforms and content to engage in meaningful ways that develop brand ambassadors, donors and ultimately build and extend our communities? How do we create Viral Content Ecosystems that work?