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Using change as an opportunity for innovation and outreach: How City on a Hill grew Alpha Online

A talk by Ps Nick Coombs and Richenda Vermulen
City on a Hill: Melbourne East and ntergrity

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About this talk

In a time of crisis and physical disconnection, how can the church be salt & light - connecting people to Jesus and one another? Join Nick Coombs, Lead Pastor of City on a Hill: Melbourne East, and Richenda Vermeulen, founder and CEO of ntegrity agency, as they share the vision and insights behind a new digital campaign that saw a record number of people sign up for Alpha Online and get connected to a church, many for the first time.

In this session they’ll share: ● The vision behind why City on a Hill decided to leverage Alpha Online during this time to spread hope ● How the campaign was activated across digital channels - to reach and acquire people ● The results and lessons from this campaign for Alpha Online and the

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Ps Nick Coombs

Nick is the Lead Pastor of City on a Hill: Melbourne East

Richenda Vermulen

CEO of digital agency ntegrity

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