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Conducting a Client-Centric Needs Analysis Meeting in the “new normal”

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About this talk

What information must we know when we leave a Customer Needs Analysis? Understanding the needs of our clients moving forward from the pandemic will be more vital than ever. In this session, we will explore the topics and the questions we must ask to get the information needed to create on-target customized campaigns for our clients.

How will businesses have changed due to the pandemic? What should their messages be moving forward? How do we access the three levels of need and pain? You will leave with a formula for learning the art of asking great questions. Selling today is not about what you TELL people, it’s about what you ASK. Come learn the art of asking great questions. This session is for salespeople and managers.

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Pat Bryson

CEO of Bryson Broadcasting International

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